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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Subject
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Konsumentenverhalten
Customer integration
120
Kundenintegration
120
Beziehungsmarketing
87
Relationship marketing
87
Consumer behaviour
73
Betriebliche Wertschöpfung
43
Value creation
43
Social Web
35
Social web
35
Customer satisfaction
30
Kundenzufriedenheit
30
Customer engagement
26
Dienstleistungsqualität
23
Service quality
23
Internet marketing
20
Online-Marketing
20
Value co-creation
17
Viral marketing
16
Virales Marketing
16
Brand management
15
Markenführung
15
Customer value
13
Kundenwert
13
Online retailing
10
Online-Handel
10
Einzelhandel
9
Retail trade
9
Innovation
8
Service-Dominant Logic
8
Service-dominant logic
8
Social media
8
Brand image
7
Co-creation
7
Confidence
7
E-commerce
7
Electronic Commerce
7
Innovation management
7
Innovationsmanagement
7
Markenimage
7
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Undetermined
67
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Article
72
Book / Working Paper
1
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Article in journal
71
Aufsatz in Zeitschrift
71
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
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English
73
Author
All
Hollebeek, Linda D.
5
Prentice, Catherine
4
Khan, Imran
3
Carlson, Jamie
2
Gohary, Ali
2
Hamzelu, Bahman
2
Hua, Lian-Lian
2
Islam, Jamid Ul
2
Kim, Eojina
2
Pervan, Simon J.
2
Rahman, Mohammad M.
2
Thakur, Rakhi
2
Voola, Ranjit
2
Abrahams, Alan
1
Agrawal, Shiv Ratan
1
Ahn, Jiseon
1
Akram, Muhammad Shakaib
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Ali, Mohamed Ahmed
1
Alizadeh, Hamid
1
Amenuvor, Fortune Edem
1
Anshu, Kumari
1
Baabdullah, Abdullah Mohammed
1
Baier, Daniel
1
Banik, Shanta
1
Bassano, Clara
1
Becker, Jörg
1
Behnam, Mohsen
1
Bettiga, Debora
1
Betzing, Jan Hendrik
1
Boateng, Henry
1
Bosselman, Robert
1
Bourlakis, Michael
1
Bove, Liliana L.
1
Bowden, Jana
1
Bozkurt, Siddik
1
Brooks, Simon
1
Bu, Yi
1
Calder, Bobby J.
1
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Published in...
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Customer engagement marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
Journal of strategic marketing
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
73
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1
Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi
;
Singh, Smita
;
Li, Jing
;
Shao, Xiaolong
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
4
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
8
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
9
How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.
;
Baier, Daniel
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
Saved in:
10
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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