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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Consumer behaviour
Konsumentenverhalten
Customer integration
92
Kundenintegration
92
Beziehungsmarketing
67
Relationship marketing
67
Customer engagement
28
Social Web
27
Social web
27
Betriebliche Wertschöpfung
26
Value creation
26
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
21
Service quality
21
Value co-creation
17
Internet marketing
16
Online-Marketing
16
Viral marketing
15
Virales Marketing
15
Brand management
14
Markenführung
14
Customer value
10
Kundenwert
10
Online retailing
10
Online-Handel
10
Einzelhandel
9
Retail trade
9
Social media
9
E-commerce
8
Electronic Commerce
8
Brand image
7
Co-creation
7
Markenimage
7
Confidence
6
Customer experience
6
Customer participation
6
Vertrauen
6
Customer loyalty
5
Fashion
5
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Undetermined
60
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Article
64
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Article in journal
62
Aufsatz in Zeitschrift
62
Aufsatz im Buch
2
Book section
2
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English
64
Author
All
Hollebeek, Linda D.
5
Prentice, Catherine
4
Khan, Imran
3
Carlson, Jamie
2
Gohary, Ali
2
Hamzelu, Bahman
2
Hua, Lian-Lian
2
Islam, Jamid Ul
2
Rahman, Mohammad M.
2
Thakur, Rakhi
2
Voola, Ranjit
2
AbouAish, Ehab
1
Agrawal, Shiv Ratan
1
Ahn, Jiseon
1
Akram, Muhammad Shakaib
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alizadeh, Hamid
1
Amenuvor, Fortune Edem
1
Anshu, Kumari
1
Baabdullah, Abdullah Mohammed
1
Baier, Daniel
1
Banik, Shanta
1
Bassano, Clara
1
Becker, Jörg
1
Behnam, Mohsen
1
Betzing, Jan Hendrik
1
Boateng, Henry
1
Bourlakis, Michael
1
Bozkurt, Siddik
1
Bu, Yi
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Cheah, Jun-Hwa
1
Chen, Tom
1
Chen, Ye-Li
1
Chen, Yu Hsin
1
Cheng, Julian Ming Sung
1
Cheng, T. C. E.
1
Cheung, Fung Yi Millissa
1
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Published in...
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
64
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1
Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors : the roles of customer empowerment and psychological ownership
Zhang, Xingyi
;
Singh, Smita
;
Li, Jing
;
Shao, Xiaolong
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460864
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
4
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
8
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
9
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
10
How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.
;
Baier, Daniel
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
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