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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Consumer behaviour
Konsumentenverhalten
Customer integration
36
Kundenintegration
36
Beziehungsmarketing
23
Relationship marketing
23
Customer engagement
9
Betriebliche Wertschöpfung
7
Customer satisfaction
7
Kundenzufriedenheit
7
Value creation
7
Dienstleistungsqualität
6
Firm performance
6
Service quality
6
Social Web
6
Social web
6
Unternehmenserfolg
6
Viral marketing
6
Virales Marketing
6
Customer value
5
Kundenwert
5
Brand image
4
Innovation
4
Internet marketing
4
Markenimage
4
New product development
4
Online-Marketing
4
Produktentwicklung
4
Service-Dominant Logic
4
Service-dominant logic
4
Social media
4
Brand management
3
Dienstleistung
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Leistungsmotivation
3
Markenführung
3
Marketing theory
3
Marketingtheorie
3
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16
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2
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2
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English
18
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Kumar, V.
3
Pansari, Anita
2
AbouAish, Ehab
1
Arnold, Mark J.
1
Babin, Barry J.
1
Beckers, Sander F. M.
1
Blut, Markus
1
Brock, Christian
1
Calder, Bobby J.
1
Carlson, Brad D.
1
Chen, Ye-Li
1
Chen, Yu Hsin
1
Cui, Anna Shaojie
1
Dalla Pozza, Ilaria
1
Dong, Beibei
1
Doorn, Jenny van
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Fathy, Doaa
1
Fiore, Ann Marie
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Harmeling, Colleen M.
1
Herter, Márcia Maurer
1
Hollebeek, Linda D.
1
Huang, Guihai
1
Hubert, Marco
1
Ji, Chunli
1
Keng, Ching-Jui
1
Koronaki, Eirini
1
Kulikovskaja, Viktorija
1
Ladeira, Wagner Junior
1
Mahrous, Abeer A.
1
Malthouse, Edward C.
1
Manchiraju, Srikant
1
Mieiro, Susana
1
Moffett, Jordan W.
1
Niehm, Linda S.
1
Notta, Ourania
1
Pinto, Diego Costa
1
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
18
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
4
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
5
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
6
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
7
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
8
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
9
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
10
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
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