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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~person:"Keng, Ching-Jui"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Keng, Ching-Jui
Chen, Yu Hsin
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
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The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
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