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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Service business"
~subject:"Konsumentenverhalten"
~subject:"Performance-Messung"
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Konsumentenverhalten
Performance-Messung
Customer integration
58
Kundenintegration
58
Beziehungsmarketing
30
Relationship marketing
30
Betriebliche Wertschöpfung
20
Value creation
20
Consumer behaviour
13
Dienstleistungsqualität
13
Service quality
13
Customer value
9
Dienstleistung
9
Kundenwert
9
Services
9
Customer satisfaction
8
Dienstleistungssektor
8
Kundenzufriedenheit
8
Service industry
8
Service-Dominant Logic
8
Service-dominant logic
8
Value co-creation
8
Customer participation
6
Innovation
6
New product development
6
Produktentwicklung
6
Viral marketing
6
Virales Marketing
6
Co-creation
5
Gesundheitsversorgung
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Health care
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Innovation management
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Innovationsmanagement
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Social web
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Competitive advantage
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13
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Lemon, Katherine N.
2
Alexander, Matthew
1
Ates, Zelal
1
Bone, Sterling A.
1
Büttgen, Marion
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Calder, Bobby J.
1
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1
Chen, Yu Hsin
1
Doorn, Jenny van
1
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1
Fombelle, Paul W.
1
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1
Jaakkola, Elina
1
Joo, Jaehun
1
Keng, Ching-Jui
1
Kim, Insin
1
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1
Larbig, Christine
1
Lee, Yuan
1
Malthouse, Edward C.
1
Marakhimov, Azizbek
1
Melero-Polo, Iguácel
1
Menezes, João Carlos Rosmaninho
1
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Nass, Stephan
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Nguyen Bac Nguyen
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1
Pick, Doreén
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Ray, Kristal R.
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Schaarschmidt, Mario
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Customer engagement marketing
Journal of service research : JSR
Service business
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
International journal of innovation management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
The journal of business & industrial marketing
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
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ECONIS (ZBW)
13
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
3
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
4
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
5
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
6
Absorbing customer knowledge : how customer involvement enables service design success
Storey, Chris
;
Larbig, Christine
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011855781
Saved in:
7
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
8
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
9
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
Saved in:
10
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
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