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~isPartOf:"Customer engagement marketing"
~isPartOf:"Service business"
~isPartOf:"The journal of consumer marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Betriebliche Wertschöpfung
Konsumentenverhalten
Customer integration
42
Kundenintegration
42
Beziehungsmarketing
22
Relationship marketing
22
Value creation
17
Consumer behaviour
13
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Value co-creation
10
Co-creation
9
Customer participation
7
Customer value
7
Kundenwert
7
Dienstleistungssektor
5
Service industry
5
Service-Dominant Logic
5
Service-dominant logic
5
Social Web
5
Social web
5
Brand image
4
Brand management
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Markenführung
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Services
4
Viral marketing
4
Virales Marketing
4
Customer engagement
3
Dienstleistung
3
Firm performance
3
Holiday behaviour
3
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2
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Article
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26
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26
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2
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2
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English
28
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Le Nguyen Hau
4
Pham Ngoc Thuy
2
Albinsson, Pia A.
1
Batt, Verena
1
Bouchet, Patrick
1
Braun, Corina
1
Bruhn, Manfred
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Yu Hsin
1
Chirumalla, Koteshwar
1
Choi, Laee
1
Chou, Cindy Yunhsin
1
Chou, Hsin-Hui
1
Flores, Jason
1
Guzman, Francisco
1
Haapasalo, Harri
1
Hadwich, Karsten
1
Hollebeek, Linda D.
1
Hong, Soon Goo
1
Huang, Chao-Chin
1
Huang, Chin Hsiu
1
Ishizuka, Chikako
1
Joo, Jaehun
1
José Quero, María
1
Jun, Jongkun
1
Kelleher, Carol
1
Keng, Ching-Jui
1
Kennedy, Eric
1
Kim, Insin
1
Kishi, Yasuyuki
1
Kumar, V.
1
Kuo-Che, Tseng
1
Kuula, Seppo
1
Lebrun, Anne-Marie
1
Lee, Donhee
1
Lee, Heejung
1
Lee, Thaemin
1
Lee, Yuan
1
Lin, Tzu-An
1
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Customer engagement marketing
Service business
The journal of consumer marketing
Journal of business research : JBR
100
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of service management
29
The journal of services marketing
29
International journal of hospitality management
28
The journal of business & industrial marketing
23
Journal of strategic marketing
21
Journal of marketing management : MM
20
The service industries journal
20
Technological forecasting & social change : an international journal
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of service theory and practice : JSTP
15
International journal of contemporary hospitality management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Tourism management : research, policies, practice
14
Marketing theory
13
International journal of technology marketing : IJTMkt
12
Journal of marketing
11
Journal of service theory and practice
11
SpringerLink / Bücher
11
International journal of consumer studies
10
International journal of innovation management
10
Journal of service research : JSR
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Marketing intelligence & planning
10
Public management review
10
European journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Services marketing quarterly
9
The journal of brand management : an international journal
9
Business horizons
8
International journal of quality and service sciences
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
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ECONIS (ZBW)
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Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
4
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
5
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
6
Effects of key value co-creation elements in the healthcare system : focusing on technology applications
Lee, Donhee
- In:
Service business
13
(
2019
)
2
,
pp. 389-417
Persistent link: https://www.econbiz.de/10012124335
Saved in:
7
The role of customer operant resources in health care value creation
Le Nguyen Hau
- In:
Service business
13
(
2019
)
3
,
pp. 457-478
Persistent link: https://www.econbiz.de/10012124352
Saved in:
8
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
9
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
10
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
1
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