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~isPartOf:"Customer engagement marketing"
~isPartOf:"Service business"
~isPartOf:"The journal of consumer marketing"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Customer integration
42
Kundenintegration
42
Beziehungsmarketing
22
Relationship marketing
22
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
13
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Value co-creation
10
Co-creation
9
Customer participation
7
Customer value
7
Kundenwert
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Dienstleistungssektor
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Service industry
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Service-Dominant Logic
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Service-dominant logic
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Social Web
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Brand image
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Brand management
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Gesundheitsversorgung
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Gesundheitswesen
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Markenimage
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Marketing theory
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Marketingtheorie
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Services
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Viral marketing
4
Virales Marketing
4
Customer engagement
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14
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Albinsson, Pia A.
1
Batt, Verena
1
Braun, Corina
1
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1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
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1
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1
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1
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1
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1
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1
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1
Melero-Polo, Iguácel
1
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1
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1
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Customer engagement marketing
Service business
The journal of consumer marketing
Journal of business research : JBR
75
Journal of retailing and consumer services
59
Technological forecasting & social change : an international journal
20
International journal of hospitality management
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of service management
16
The journal of services marketing
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of strategic marketing
15
The journal of product & brand management
14
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Research policy : policy, management and economic studies of science, technology and innovation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of innovation management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of business & industrial marketing
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Handbook of research on customer engagement
8
International journal of consumer studies
8
Journal of internet commerce
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel and tourism marketing
8
SpringerLink / Bücher
8
European journal of marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Journal of service research : JSR
7
Journal of service theory and practice : JSTP
7
Psychology & marketing
7
Services marketing quarterly
7
Tourism management : research, policies, practice
7
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
14
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
3
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
4
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
5
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
6
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
7
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
8
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
9
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
10
Motivations leading to customer citizenship behavior in services : scale development and validation
Choi, Laee
;
Lotz, Sherry
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 539-551
Persistent link: https://www.econbiz.de/10011642294
Saved in:
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