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~isPartOf:"Customer engagement marketing"
~isPartOf:"Services marketing quarterly"
~subject:"Consumer behaviour"
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Consumer behaviour
Consumer goods marketing
Konsumentenverhalten
Customer integration
21
Kundenintegration
21
Beziehungsmarketing
11
Relationship marketing
11
Dienstleistungsqualität
7
Service quality
7
Customer satisfaction
6
Kundenzufriedenheit
6
Betriebliche Wertschöpfung
4
Value creation
4
Dienstleistung
3
Firm performance
3
Services
3
Unternehmenserfolg
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B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Competitive advantage
2
Customer engagement
2
Dienstleistungssektor
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customer loyalty
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value co-creation
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Austauschtheorie
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10
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Aggarwal, Praveen
1
Basu, Amiya K.
1
Bolander, Willy
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Esteves, Fabia
1
Fernandes, Teresa
1
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1
Handrito, Radityo Putro
1
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1
Heinonen, Johanna
1
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1
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1
Hussein, Ananda Sabil
1
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1
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1
Nilsson, Elin
1
Pansari, Anita
1
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1
Sthapit, Erose
1
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1
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Customer engagement marketing
Services marketing quarterly
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
3
Self-service technology in casual dining restaurants
Nilsson, Elin
;
Pers, Johannes
;
Grubbström, Linn
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012607283
Saved in:
4
Being fair to customers : a strategy in enhancing customer engagement and loyalty in the Indonesia mobile telecommunication industry
Hapsari, Raditha
;
Hussein, Ananda Sabil
;
Handrito, …
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10012179201
Saved in:
5
The role of active identification in driving retail customer feedback
Celuch, Kevin
;
Walz, Anna M.
- In:
Services marketing quarterly
41
(
2020
)
2
,
pp. 163-181
Persistent link: https://www.econbiz.de/10012256936
Saved in:
6
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
7
The disruptive impact of customer engagement on the business-to-consumer sales force
Hochstein, Bryan W.
;
Bolander, Willy
- In:
Customer engagement marketing
,
(pp. 203-218)
.
2018
Persistent link: https://www.econbiz.de/10011739861
Saved in:
8
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
9
Customer engagement and loyalty : a comparative study between service contexts
Fernandes, Teresa
;
Esteves, Fabia
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10011486838
Saved in:
10
Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen
;
Basu, Amiya K.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
Saved in:
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