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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Handbook of research on customer engagement"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Relationship marketing
Customer integration
89
Kundenintegration
89
Beziehungsmarketing
49
Betriebliche Wertschöpfung
41
Value creation
41
Value co-creation
30
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
19
Business-to-business marketing
19
Innovation
18
Customer value
17
Kundenwert
17
Consumer behaviour
16
Konsumentenverhalten
16
Business network
15
Unternehmensnetzwerk
15
Innovation management
14
Innovationsmanagement
14
Service-Dominant Logic
12
Service-dominant logic
12
New product development
11
Produktentwicklung
11
Co-creation
10
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Customer engagement
8
Inter-firm cooperation
7
Unternehmenskooperation
7
Bundling strategy
6
Internet marketing
6
Leistungsbündel
6
Online-Marketing
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Brand management
5
Corporate Social Responsibility
5
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2
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English
49
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Hollebeek, Linda D.
3
Bonner, Joseph M.
2
Kowalkowski, Christian
2
Aarikka-Stenroos, Leena
1
Agnihotri, Raj
1
Ahmad, Abul Fazal Wazir
1
Akbar, Mohammad Muzahid
1
AlSaleh, Dhoha A.
1
Anastasiadou, Elena
1
Anderson, Jeffrey E.
1
Baker, Thomas L.
1
Baumann, Jasmin
1
Beatty, Sharon E.
1
Biggemann, Sergio
1
Bolton, Ruth N.
1
Brege, Staffan
1
Brodie, Roderick J.
1
Burns, Kara
1
Campbell, Colin L.
1
Chasanidou, Dimitra
1
Chowdhury, Ilma Nur
1
Chuang, Shu-Hui
1
Davey, Janet
1
Decoopman, Isabelle
1
Djelassi, Souad
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Eggert, Andreas
1
Ekman, Peter
1
Falk, Tomas
1
Fehrer, Julia
1
Ferraro, Carla
1
Fisher, Gregory J.
1
Fombelle, Paul
1
Franklin, Drew
1
Friend, Scott B.
1
Frow, Pennie
1
Gopalakrishna, Srinath
1
Gruber, Thorsten
1
Gurau, Calin
1
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Customer-centric marketing strategies : tools for building organizational performance
Handbook of research on customer engagement
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
83
Journal of retailing and consumer services
57
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Service business
13
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
49
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49
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1
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
2
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
3
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
6
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
7
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
8
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
Saved in:
9
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
10
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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