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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Handbook of research on customer engagement"
~subject:"Brand management"
~subject:"Relationship marketing"
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Customer integration
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Customer-centric marketing strategies : tools for building organizational performance
Handbook of research on customer engagement
Journal of business research : JBR
94
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The journal of brand management : an international journal
19
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
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The journal of product & brand management
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Marketing intelligence & planning
14
Service business
14
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service research
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of contemporary hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing theory
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Business horizons
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Services marketing quarterly
8
European journal of marketing
7
International journal of innovation management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Management decision : MD
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1
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
2
Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra
;
Riel, Allard C. R. van
;
Novikova, Daria
- In:
Handbook of research on customer engagement
,
(pp. 35-54)
.
2019
Persistent link: https://www.econbiz.de/10013163346
Saved in:
3
Customer engagement conceptualization and conceptual relationships
Bolton, Ruth N.
- In:
Handbook of research on customer engagement
,
(pp. 114-125)
.
2019
Persistent link: https://www.econbiz.de/10013163361
Saved in:
4
Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
Saved in:
5
Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri
;
Kazanis, Cynthia
;
Jain, Ingita
- In:
Handbook of research on customer engagement
,
(pp. 271-290)
.
2019
Persistent link: https://www.econbiz.de/10013163389
Saved in:
6
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
7
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
Saved in:
8
Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela
;
Hollebeek, Linda D.
;
Chasanidou, …
- In:
Handbook of research on customer engagement
,
(pp. 376-390)
.
2019
Persistent link: https://www.econbiz.de/10013163397
Saved in:
9
Customer engagement and networked environments
Beatty, Sharon E.
- In:
Handbook of research on customer engagement
,
(pp. 391-401)
.
2019
Persistent link: https://www.econbiz.de/10013163398
Saved in:
10
The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.
;
Fombelle, Paul
;
Voorhees, Clay
;
Hall, …
- In:
Handbook of research on customer engagement
,
(pp. 402-422)
.
2019
Persistent link: https://www.econbiz.de/10013163399
Saved in:
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