//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cutting edge international research"
~isPartOf:"European journal of marketing"
~subject:"Brand management"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Online-Marketing
Advertising effects
37
Werbewirkung
37
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
15
Werbung
15
Internet marketing
9
Markenführung
6
Brand image
4
Computerspiel
4
Emotion
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Social Marketing
4
Social marketing
4
Target group
4
Video game
4
Zielgruppe
4
Brand
3
Children
3
Eating habit
3
Ernährungsverhalten
3
Experiment
3
Kinder
3
Markenartikel
3
Netherlands
3
Niederlande
3
Perception
3
Psychology of advertising
3
Wahrnehmung
3
Werbepsychologie
3
Advertising music
2
Angst
2
Anxiety
2
Belgien
2
Belgium
2
Body weight
2
more ...
less ...
Online availability
All
Undetermined
8
Free
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Language
All
English
12
Author
All
Abolhasani, Morteza
1
Alsaeed, Ghadeer R.
1
Aspara, Jaakko
1
Avis, Mark
1
Batenburg, Anika
1
Bauwens, Joke
1
Bellman, Steven
1
Beukeboom, Camiel
1
Cheng, Yimin
1
Colicev, Anatoli
1
Das, Enny
1
De Bruyn, Arnaud
1
Demunter, Rein
1
Duiven, Rolien
1
Gadalla, Eman
1
Hang, Haiming
1
Hartnett, Nicole
1
Isojärvi, Jyrki
1
Keeling, Kathleen Anne
1
Liu, Gordon
1
Liu, Yahui
1
Neijens, Peter C.
1
Orazi, Davide Christian
1
Rask, Amy
1
Santoso, Irene
1
Sarantopoulos, Panagiotis
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Smit, Edith G.
1
Sreejesh, S.
1
Trinh, Giang
1
Varan, Duane
1
Vermeulen, Ivar
1
Voorveld, Hilde A. M.
1
Wang, Junjie
1
Wooley, Brooke
1
Wright, Malcolm J.
1
Yang, Shuai
1
Zheng, Hualu
1
more ...
less ...
Published in...
All
Cutting edge international research
European journal of marketing
International journal of advertising : the review of marketing communications
93
Journal of business research : JBR
86
Journal of marketing communications
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Journal of advertising research
68
International journal of advertising : the quarterly review of marketing communications
63
International journal of internet marketing and advertising : IJIMA
54
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of retailing and consumer services
37
Psychology & marketing
36
The journal of product & brand management
32
Journal of marketing research : JMR
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
25
Journal of advertising : official publication of the American Academy of Advertising
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
SpringerLink / Bücher
21
Marketing : ZFP ; journal of research and management
20
Marketing letters : a journal of research in marketing
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
16
European journal of marketing : EJM
15
Journal of marketing
15
Journal of marketing research
15
Marketing intelligence & planning
15
Asia Pacific journal of marketing and logistics
14
Journal of the Academy of Marketing Science
14
The journal of consumer marketing
14
Quantitative marketing and economics : QME
13
Electronic commerce research
12
Journal of current issues and research in advertising : JCIRA
12
International journal of electronic marketing and retailing : IJEMR
11
International journal of hospitality management
11
International journal of sports marketing & sponsorship
11
Journal of electronic commerce research : JECR
11
Journal of internet commerce
11
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
2
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
3
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
4
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
5
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
6
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
7
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
8
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
9
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
10
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->