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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Handbook of business-to-business marketing"
~isPartOf:"The service industries journal"
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B-to-B-Marketing
49
Business-to-business marketing
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DUV / Wirtschaftswissenschaft
Handbook of business-to-business marketing
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
601
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
75
Journal of marketing
32
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
52
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52
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1
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
2
Cultural influences on B2B service quality-satisfaction-loyalty
Lee, Myungho
;
Kang, Mincheol
;
Kang, Ju Young
- In:
The service industries journal
39
(
2019
)
3/4
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012203278
Saved in:
3
Business-to-business professional service relationships under multiple logics
Skjølsvik, Tale
- In:
The service industries journal
36
(
2016
)
5/6
,
pp. 163-182
Persistent link: https://www.econbiz.de/10011583892
Saved in:
4
The mediating role of commitment in healthcare B2B marketing
Sohn, Yong Seok
;
Seung, Kenny Y.
;
Seo, Sang Yun
;
Kim, …
- In:
The service industries journal
33
(
2013
)
13/14
,
pp. 1381-1401
Persistent link: https://www.econbiz.de/10010205247
Saved in:
5
Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan
Hsu, Li-chun
;
Wang, Kai-yu
;
Chih, Wen-hai
- In:
The service industries journal
33
(
2013
)
11
,
pp. 1026-1050
Persistent link: https://www.econbiz.de/10010126458
Saved in:
6
Marketing metrics for B2B firms
Srinivasan, Raji
- In:
Handbook of business-to-business marketing
,
(pp. 715-730)
.
2012
Persistent link: https://www.econbiz.de/10009500106
Saved in:
7
Survey research in B2B marketing : current challenges and emerging opportunities
Rindfleisch, Aric
;
Antia, Kersi D.
- In:
Handbook of business-to-business marketing
,
(pp. 699-714)
.
2012
Persistent link: https://www.econbiz.de/10009500107
Saved in:
8
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
9
Qualitative research methods for investigating business-to-business marketing questions
Griffin, Abbie
- In:
Handbook of business-to-business marketing
,
(pp. 659-679)
.
2012
Persistent link: https://www.econbiz.de/10009500109
Saved in:
10
Designing B2B markets
Haruvy, Ernan
;
Jap, Sandy D.
- In:
Handbook of business-to-business marketing
,
(pp. 639-656)
.
2012
Persistent link: https://www.econbiz.de/10009500110
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