//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of business research : JBR"
~subject:"Innovationsmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Investitionsgütermarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovationsmanagement
B-to-B-Marketing
100
Business-to-business marketing
100
Lieferantenmanagement
74
Supplier relationship management
74
Relationship marketing
35
Beziehungsmarketing
34
Electronic Commerce
16
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Selling
15
Verkauf
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
B2B
8
B2B marketing
8
Brand image
8
Markenimage
8
Betriebliche Wertschöpfung
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Innovation
7
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Value creation
7
Business network
6
Customer satisfaction
6
Customer value
6
Kundenwert
6
Kundenzufriedenheit
6
Sales performance
6
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
Language
All
English
4
German
1
Author
All
Sharma, Piyush
2
Huang, Yanyi
1
Huang, Ying
1
Kottkamp, Saskia
1
Kumar, Ajay
1
Liu, Zhiqiang
1
Mahadevan, Jasmin
1
Malik, Ashish
1
Nguyen Tuyet-Mai
1
O'Cass, Aron
1
Sok, Phyra
1
Song, Yiping
1
Zhan, Wu
1
Zhang, Yameng
1
Zheng, Leven J.
1
more ...
less ...
Published in...
All
DUV / Wirtschaftswissenschaft
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of business & industrial marketing
14
Journal of business-to-business marketing
7
International journal of innovation management
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of marketing
2
Journal of marketing research
2
Kontakt & Studium
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Administrative Sciences : open access journal
1
Applied marketing science / Angewandte Marketingforschung
1
Beiträge zur Konversionsforschung
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business process management journal
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
California management review
1
Cowles Foundation discussion paper
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
European journal of marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Applied Marketing Science / Angewandte Marketingforschung
1
HEC Paris research paper series
1
Hamburger Schriften zur Marketingforschung
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in pricing : contemporary theories and best practices
1
International journal of entrepreneurship and innovation management
1
International journal of market research
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Knowledge management research & practice : KMRP
1
Managing product innovation
1
Marketing letters : a journal of research in marketing
1
Maschinenbaumarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
Saved in:
2
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
3
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
4
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
5
Erprobung innovativer Investitionsgüter bei Erstkunden
Kottkamp, Saskia
-
1998
Persistent link: https://www.econbiz.de/10013429572
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->