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~isPartOf:"Decision sciences : DS"
~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrie"
~subject:"Marktforschung"
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Qualitative Methode
54
Qualitative method
54
Fuzzy sets
15
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15
Qualitative comparative analysis
11
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10
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10
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Casali, Gian Luca
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Ciechanowski, Leon
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Decision sciences : DS
Handbook of qualitative research methods in marketing
Journal of business research : JBR
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
28
Organizational research methods : ORM
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Journal of management inquiry
12
Qualitative research in organizations and management : an international journal
11
International journal of market research
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
International journal of contemporary hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of applied behavioral science
3
Journal of world business : JWB
3
Lehrbuch
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SpringerLink / Bücher
3
Strategic Organization
3
Young consumers : insight and ideas for responsible marketers
3
British journal of management : BJM
2
DUV / Wirtschaftswissenschaft
2
Der Markt : international journal of marketing
2
Entrepreneurship and regional development : an international journal
2
Entrepreneurship theory and practice : ET&P
2
European management journal
2
Fundamentals of marketing research ; Vol. 1
2
Health care management review : HCM review
2
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
2
International journal of entrepreneurial behaviour & research
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Journal of family business strategy
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Journal of management studies : JMS
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Journal of retailing and consumer services
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Management communication quarterly : an international journal
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Organization : the interdisciplinary journal of organization, theory and society
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ECONIS (ZBW)
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1
Forty years of research on factors influencing ethical decision making : establishing a future research agenda
Casali, Gian Luca
;
Perano, Mirko
- In:
Journal of business research : JBR
132
(
2021
),
pp. 614-630
Persistent link: https://www.econbiz.de/10012581645
Saved in:
2
Tutorial: AI research without coding : the art of fighting without fighting : data science for qualitative researchers
Ciechanowski, Leon
;
Jemielniak, Dariusz
;
Gloor, Peter A.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 322-330
Persistent link: https://www.econbiz.de/10012286373
Saved in:
3
Theory development in operations management : extending the frontiers of a mature discipline via qualitative research
Narasimhan, Ram
- In:
Decision sciences : DS
45
(
2014
)
2
,
pp. 209-227
Persistent link: https://www.econbiz.de/10010363566
Saved in:
4
The interdisciplinary future of supply chain management research
Sanders, Nada R.
;
Zacharia, Zach G.
;
Fugate, Brian S.
- In:
Decision sciences : DS
44
(
2013
)
3
,
pp. 413-429
Persistent link: https://www.econbiz.de/10009767318
Saved in:
5
Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon
;
Li, Xiang
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
Saved in:
6
Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
Saved in:
7
Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
Saved in:
8
Qualitative research in advertising: twenty years in revolution
Scott, Linda M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 59-69)
.
2006
Persistent link: https://www.econbiz.de/10003445795
Saved in:
9
Qualitative historical research in marketing
Witkowski, Terrence H.
;
Jones, D. G. Brian
- In:
Handbook of qualitative research methods in marketing
,
(pp. 70-82)
.
2006
Persistent link: https://www.econbiz.de/10003445797
Saved in:
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