//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"International journal of logistics : research and applications"
~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~subject:"Portfolio selection"
~subject:"Success factor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Portfolio selection
Success factor
B-to-B-Marketing
37
Business-to-business marketing
37
Lieferantenmanagement
13
Supplier relationship management
13
Beziehungsmarketing
12
Relationship marketing
12
Salespeople
12
Verkaufspersonal
12
business-to-business marketing
9
Selling
8
Verkauf
8
Customer value
6
Kundenwert
6
Erfolgsfaktor
5
Market segmentation
5
Marktsegmentierung
5
Portfolio-Management
5
Marketing management
4
Marketingmanagement
4
sales management
4
Bundling strategy
3
Innovation management
3
Innovationsmanagement
3
Leistungsbündel
3
Performance measurement
3
Performance-Messung
3
Agency theory
2
Business network
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Customer acquisition
2
E-commerce
2
Electronic Commerce
2
Empirical method
2
Empirische Methode
2
Firm value
2
Führungskräfte
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
more ...
less ...
Language
All
English
8
German
2
Author
All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Chakravarty, Anindita
1
Chen, Xuezhong
1
Grewal, Rajdeep
1
Homburg, Christian
1
Johansen, John
1
Kühlborn, Sven
1
Luxhøj, James T.
1
Mao, Zhaofang
1
O'Kane, James
1
Reinartz, Werner J.
1
Saini, Amit
1
Salomo, Sören
1
Talke, Katrin
1
Trommsdorff, Volker
1
Ulaga, Wolfgang
1
Wang, Chengbo
1
Wang, Jun
1
Wang, Liguo
1
more ...
less ...
Published in...
All
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of logistics : research and applications
Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
Industrial marketing management : the international journal for industrial and high-tech firms
12
SpringerLink / Bücher
7
The journal of business & industrial marketing
6
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Marketing intelligence & planning
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Entwicklungen des Investitionsgütermarketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research / Markt- und Unternehmensentwicklung
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Galileo business
1
Global business and organizational excellence : a review of research & best practices
1
Hamburger Schriften zur Marketingforschung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
IEWS-Schriftenreihe
1
Innovatives Industriegütermarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Critical success criteria for B2B e-commerce systems in Chinese medical supply chain
Wang, Chengbo
;
Mao, Zhaofang
;
Johansen, John
;
Luxhøj, …
- In:
International journal of logistics : research and …
19
(
2016
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011487792
Saved in:
2
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
5
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
6
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
7
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
8
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
9
Überwindung von Diffusionsbarrieren bei der Markteinführung von Innovationen
Talke, Katrin
;
Salomo, Sören
;
Trommsdorff, Volker
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
2
,
pp. 125-156
Persistent link: https://www.econbiz.de/10003449710
Saved in:
10
Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->