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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Zahlungsbereitschaftsanalyse"
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Zahlungsbereitschaftsanalyse
Preismanagement
190
Pricing strategy
190
Consumer behaviour
74
Konsumentenverhalten
74
Theorie
57
Theory
57
Price
26
Preis
22
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Dost, Florian
2
Roy, Rajat
2
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1
Baumert, Thomas
1
Beck, Joshua T.
1
Bekhor, Shlomo
1
Bürgin, David
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Das, Gopal
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1
Rabbanee, Fazlul K.
1
Sharma, Piyush
1
Shiftan, Yoram
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Stangl, Brigitte
1
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Journal of business research : JBR
Journal of economics & management strategy : JEMS
Journal of revenue and pricing management
11
International journal of hospitality management
7
Journal of behavioral and experimental economics
4
Production and operations management : an international journal of the Production and Operations Management Society
4
Applied economics letters
3
European journal of operational research : EJOR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Theoretical economics letters
3
American journal of agricultural economics
2
Applied economics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Business horizons
2
Discussion paper / Tinbergen Institute
2
Economics letters
2
Energy economics
2
Health economics
2
Innovation in pricing : contemporary theories and best practices
2
International journal of contemporary hospitality management
2
International journal of production economics
2
International journal of revenue management : IJRM
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Pricing perspectives : marketing and management implications of new theories and applications
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Sport management review
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ECONIS (ZBW)
12
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1
Consumers' preference for downsizing over package price increases
Kim, In Kyung
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10014442407
Saved in:
2
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
3
Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing
;
Wang, Zetao
;
Liu, Hongju
- In:
Journal of business research : JBR
142
(
2022
),
pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478
Saved in:
4
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
5
Too tired for a good deal : how customer fatigue shapes the performance of Pay-What-You-Want pricing
Wang, Cindy Xin
;
Hong, Yuan
;
Beck, Joshua T.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 987-996
Persistent link: https://www.econbiz.de/10013185067
Saved in:
6
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
7
Improving pricing scope through consumers' construal level : evidence based on consumers' willingness-to-pay ranges
Isaak, Karina
;
Wilken, Robert
;
Dost, Florian
;
Bürgin, David
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012390045
Saved in:
8
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
Saved in:
9
Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte
;
Kastner, Margit
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
Saved in:
10
Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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