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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Data protection"
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Data protection
Mobile Marketing
37
Mobile marketing
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Consumer behaviour
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16
Mobilkommunikation
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Internet marketing
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Krafft, Manfred
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Kurtz, Oliver Tuna
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Digital advertising : theory and research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Bridging the gap between advertising academia and practice
1
Erfurter Hefte zum angewandten Marketing
1
Handbook of research on effective advertising strategies in the social media age
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
1
Çınar, N., & Ateş, S. (2022). "Data Privacy in Digital Advertising: Towards a Post Third-Party Cookie Era", in Filimowicz, M. (Ed.) Privacy: Algorithms and Society, Routledge
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ECONIS (ZBW)
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Targeted digital advertising and privacy
Shoenberger, Heather
- In:
Digital advertising : theory and research
,
(pp. 300-309)
.
2017
Persistent link: https://www.econbiz.de/10011646122
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