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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Werbung"
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Werbung
Mobile Marketing
37
Mobile marketing
37
Consumer behaviour
17
Konsumentenverhalten
17
Mobile communications
16
Mobilkommunikation
16
Internet marketing
13
Online-Marketing
13
Advertising effects
7
Mobile phone
7
Mobiltelefon
7
Werbewirkung
7
Interactive media
6
Interaktive Medien
6
Mobile Business
6
Mobile business
6
Social Web
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Social web
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Advertising
5
Mobile advertising
5
Marketing management
4
Marketingmanagement
4
Mobile Anwendung
4
Mobile application
4
Confidence
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Customer integration
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Data protection
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Datenschutz
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Kundenintegration
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Mobile promotions
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Theorie
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Theory
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Vertrauen
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Viral marketing
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Virales Marketing
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Arbeitsmobilität
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Spann, Martin
2
Bart, Yakov
1
Chu, Junhong
1
Goh, Khim Yong
1
Grewal, Dhruv
1
Hoeck, Lena
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Murillo, Enrique
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Wirtz, Bernd W.
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Wu, Jing
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Digital advertising : theory and research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of internet marketing and advertising : IJIMA
7
Journal of promotion management : innovations in planning and applied research
4
Journal of business research : JBR
3
Journal of marketing
3
Journal of marketing communications
3
BestMasters
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler-Edition Wissenschaft / Interaktives Marketing
2
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of promotion management : JPM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Absatzwirtschaft / Schriften zum Marketing
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Application of gaming in new media marketing
1
Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate communications : an international journal
1
Cutting edge international research
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
European journal of marketing
1
Global business review
1
Handbook of research on effective advertising strategies in the social media age
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics research : IJBER
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ECONIS (ZBW)
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
3
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
4
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
5
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
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