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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Mobile Marketing
22
Mobile marketing
22
Consumer behaviour
10
Konsumentenverhalten
10
Interactive media
6
Interaktive Medien
6
Advertising effects
5
Werbewirkung
5
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Confidence
3
Vertrauen
3
Advertising
2
Children
2
Customer integration
2
Forschung
2
Internet usage
2
Internetnutzung
2
Kinder
2
Kundenintegration
2
Mobile communications
2
Mobilkommunikation
2
Research
2
Target group
2
Theorie
2
Theory
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Trend
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USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Werbung
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2000-2015
1
2000-2016
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2001-2015
1
Advertising literacy
1
Analphabetismus
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English
22
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Rodgers, Shelly
3
Thorson, Esther
3
Angulo-Ruiz, Fernando
1
Axcell, Shana
1
Baek, Tae Hyun
1
Costello, John P.
1
Daugherty, Terry
1
Djuric, Vanja
1
Drennan, Judy
1
Duff, Brittany R. L.
1
Ellis, Debbie
1
Gambino, Andrew
1
García-Béjar, Ligia
1
Goenner, Emily
1
Ha, Louisa
1
Huh, Jisu
1
Jung, Jae Min
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Kelly, Louise
1
Kerr, Gayle
1
Kim, Jinyoung
1
Lombard, Matthew
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Lutchyn, Yuliya
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Marimoto, Mariko
1
Martin, Drew
1
Miguélez-Juan, Blanca
1
Min, Kyeong Sam
1
Moorman, Marjolein
1
Muntinga, Daniel G.
1
Núñez-Gómez, Patricia
1
Ouyang, Sifan
1
Oyedele, Adesegun
1
Pergelova, Albena
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Robayo-Pinzon, Oscar
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Rojas-Berrio, Sandra
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Schmierbach, Mike
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Shin, Wonsun
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Smit, Edith G.
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Digital advertising : theory and research
Young consumers : insight and ideas for responsible marketers
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Journal of marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
3
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
3
Information age economy : mit 34 Tabellen
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of global marketing
3
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ECONIS (ZBW)
22
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1
Exploring social influence effect on
mobile
marketing
behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
3
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
4
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
5
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
6
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
7
A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
Saved in:
8
Digital advertising clutter in an age of mobile media
Ha, Louisa
- In:
Digital advertising : theory and research
,
(pp. 69-85)
.
2017
Persistent link: https://www.econbiz.de/10011646103
Saved in:
9
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
10
Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising
Marimoto, Mariko
- In:
Digital advertising : theory and research
,
(pp. 110-123)
.
2017
Persistent link: https://www.econbiz.de/10011646106
Saved in:
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