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~isPartOf:"Digital advertising : theory and research"
~subject:"Advertising effects"
~subject:"Computerspiel"
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Advertising effects
Computerspiel
Mobile Marketing
18
Mobile marketing
18
Consumer behaviour
6
Interactive media
6
Interaktive Medien
6
Konsumentenverhalten
6
Confidence
3
Social Web
3
Social web
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Vertrauen
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Esther Thorson
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English
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Drennan, Judy
1
Gambino, Andrew
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jinyoung
1
Schmierbach, Mike
1
Shoenberger, Heather
1
Sundar, S. Shyam
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Digital advertising : theory and research
International journal of internet marketing and advertising : IJIMA
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : innovations in planning and applied research
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
30-Minuten-Reihe
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arab economic and business journal
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
BREAD working paper
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
BiTS-Forschung
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ECONIS (ZBW)
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Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
2
Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
Saved in:
3
Targeted digital advertising and privacy
Shoenberger, Heather
- In:
Digital advertising : theory and research
,
(pp. 300-309)
.
2017
Persistent link: https://www.econbiz.de/10011646122
Saved in:
4
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
Saved in:
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