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Burmann, Christoph
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Intramarkenimagekonfusion : eine empirische Untersuchung am Beispiel der Automobilindustrie
Kohtes, Robert
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2018
Persistent link: https://www.econbiz.de/10011740051
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2
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
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2017
Persistent link: https://www.econbiz.de/10011595323
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3
Wirkung von Private Label Brands auf Retailer Brands : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel
Horstmann, Florian
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2017
Persistent link: https://www.econbiz.de/10011655275
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4
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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