//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Zeitschrift"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
16
Printwerbung
16
USA
11
United States
11
Advertising effects
10
Werbewirkung
10
Fachzeitschrift
8
Journal
8
Bibliometrics
6
Bibliometrie
6
Advertising
4
Werbung
4
Bewertung
3
Evaluation
3
France
3
Frankreich
3
Magazine
3
Psychology of advertising
3
Theorie
3
Theory
3
Welt
3
Werbepsychologie
3
World
3
Zeitschrift
3
1998-2002
2
Academic publication
2
Advertising planning
2
Comparison
2
Creativity
2
Credibility
2
EU countries
2
EU-Staaten
2
Estimation
2
Glaubwürdigkeit
2
Kreativität
2
Quality
2
Qualität
2
Ranking method
2
Ranking-Verfahren
2
Schätzung
2
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
18
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Arbeitspapier
10
Working Paper
10
Graue Literatur
9
Non-commercial literature
9
Language
All
English
28
Author
All
Cagé, Julia
2
McQuarrie, Edward F.
2
Phillips, Barbara J.
2
Ruiz-Castillo, Javier
2
Albarran, Pedro
1
Angelucci, Charles
1
Avant, J. Adam
1
Bagues, Manuel F.
1
Bergkvist, Lars
1
Carlson, Les
1
Chowdhury, Rafi M. M. I.
1
Coles, Melvyn Glyn
1
Dahlén, Micael
1
Delbaere, Marjorie
1
Dewitte, Siegfried
1
Dubois, Pierre
1
Eiderbäck, Daniel
1
Esteban-Bravo, Mercedes
1
Fernandes, Juliana
1
Gehrig, Thomas P.
1
Grier, Sonya A.
1
Hayes, Jameson L.
1
Heiser, Robert S.
1
Hernandez-Perez, Adriana
1
Herranz, Neus
1
Hervé, Nicolas
1
Holiday, Steven
1
Hong, Cheng
1
Hopkins, Christopher D.
1
Ivaldi, Marc
1
Johnson, Guillaume D.
1
Ketzler, Rolf
1
Kim, Dongwook
1
Kim, Kyongseok
1
Laczniak, Russell N.
1
Lasser, Dennis
1
Martin, Brett A. S.
1
Mishra, Sanjay
1
Múgica, José M.
1
Olsen, G. Douglas
1
more ...
less ...
Published in...
All
Discussion paper / Centre for Economic Policy Research
Journal of advertising : official publication of the American Academy of Advertising
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
29
The journal of media economics
27
United Nations publication
27
Journal of advertising research
25
Working paper
22
Journal of business research : JBR
19
Research policy : policy, management and economic studies of science, technology and innovation
19
Economic inquiry : journal of the Western Economic Association International
17
CESifo working papers
15
International journal of advertising : the quarterly review of marketing communications
15
JMM : the international journal on media management
15
SpringerLink / Bücher
15
1999/2000: Country reviews
14
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
The American economic review
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
World economic and financial surveys
12
Applied economics letters
11
Discussion paper series / IZA
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing communications
11
RatSWD working paper series
11
Publizistik : Vierteljahreshefte für Kommunikationsforschung
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
Applied economics
9
European journal of marketing : EJM
9
Journal of economic literature
9
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
21
-
28
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
22
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
23
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
24
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
25
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
26
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
27
Ranking journals by concentration of author affiliation : thirty-five years of finance research
Lasser, Dennis
;
Rydqvist, Kristian
-
2006
Persistent link: https://www.econbiz.de/10003353059
Saved in:
28
Understanding the matching function : the role of newspapers and job agencies
Coles, Melvyn Glyn
-
1994
Persistent link: https://www.econbiz.de/10000885856
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->