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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
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Search: subject:"Strategy"
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| 4 applied filters
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Brand
Brand management
466
Markenführung
466
Consumer behaviour
432
Konsumentenverhalten
431
Brand image
324
Markenimage
324
Markenartikel
230
Preismanagement
223
Pricing strategy
223
Theorie
188
Theory
188
Marketing management
140
Marketingmanagement
140
Beziehungsmarketing
130
Relationship marketing
130
USA
108
United States
107
Social Web
77
Social web
77
Innovation management
66
Innovationsmanagement
66
Internet marketing
64
Online-Marketing
64
Innovation
51
Strategic management
48
Strategisches Management
48
Advertising effects
45
Werbewirkung
45
Estimation
40
Schätzung
40
Competition
35
Wettbewerb
35
Brand loyalty
34
Emotion
34
International market entry
32
Internationaler Markteintritt
32
Luxury goods
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32
Marketing
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English
232
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Guzman, Francisco
6
Fetscherin, Marc
4
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fang, Xiang
2
Grappi, Silvia
2
Hegner, Sabrina
2
Kennedy, Eric
2
Khan, Imran
2
Kwak, Hyokjin
2
Leingpibul, Thaweephan
2
Lowrey, Tina M.
2
Maehle, Natalia
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Puzakova, Marina
2
Rahman, Zillur
2
Reinartz, Werner J.
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sorescu, Alina
2
Sreejesh, S.
2
Steenkamp, Jan-Benedict E. M.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Wichmann, Julian R. K.
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Al Shebil, Saleh
1
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Discussion paper / Centre for Economic Policy Research
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
246
The journal of brand management : an international journal
237
Journal of retailing and consumer services
148
European journal of marketing : EJM
59
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of marketing management : MM
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
Journal of retailing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
International journal of advertising : the review of marketing communications
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
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ECONIS (ZBW)
232
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232
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
8
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
9
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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