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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Brand
Konsumentenverhalten
Brand management
389
Markenführung
389
Consumer behaviour
341
Brand image
281
Markenimage
281
Markenartikel
198
Preismanagement
187
Pricing strategy
187
Theorie
175
Theory
175
Beziehungsmarketing
101
Relationship marketing
101
USA
76
United States
75
Social Web
58
Social web
58
Internet marketing
49
Online-Marketing
49
Innovation management
45
Innovationsmanagement
45
Marketing management
43
Marketingmanagement
43
Strategic management
42
Strategisches Management
42
Estimation
37
Schätzung
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Innovation
31
International market entry
30
Internationaler Markteintritt
30
Competition
29
Luxury goods
29
Luxusgüter
29
Wettbewerb
29
Portfolio selection
27
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Undetermined
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11
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Article
341
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30
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Article in journal
346
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346
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24
Graue Literatur
24
Non-commercial literature
24
Working Paper
24
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
2
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English
371
Author
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Guzman, Francisco
10
Courty, Pascal
4
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Hegner, Sabrina
3
Lee, Jung Eun
3
Liu, Xin
3
Odoom, Raphael
3
Pagliero, Mario
3
Rindell, Anne
3
Stoel, Leslie
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Anderson, Simon P.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fang, Xiang
2
Flight, Richard L.
2
Gammoh, Bashar S.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Grimm, Pamela E.
2
Herstein, Ram
2
Hu, Michael Y.
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Huda
2
Khan, Imran
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
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Published in...
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Discussion paper / Centre for Economic Policy Research
The journal of product & brand management
Journal of business research : JBR
569
Journal of retailing and consumer services
413
The journal of brand management : an international journal
353
International journal of hospitality management
144
Psychology & marketing
134
European journal of marketing : EJM
125
Asia Pacific journal of marketing and logistics
113
Journal of marketing communications
112
Management science : journal of the Institute for Operations Research and the Management Sciences
108
Journal of marketing
104
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of retailing
90
Marketing intelligence & planning
90
Journal of the Academy of Marketing Science
89
Journal of marketing management : MM
81
Marketing letters : a journal of research in marketing
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
Journal of revenue and pricing management
78
The journal of consumer marketing
74
Journal of strategic marketing
71
Journal of promotion management : innovations in planning and applied research
69
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the review of marketing communications
66
Journal of international consumer marketing
66
International journal of consumer studies
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of marketing research : JMR
62
Journal of promotion management : JPM
62
International journal of internet marketing and advertising : IJIMA
61
European journal of operational research : EJOR
60
Journal of fashion marketing and management
59
Cogent business & management
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of global marketing
57
International marketing review
56
International journal of contemporary hospitality management
55
International journal of retail & distribution management
54
Marketing : ZFP ; journal of research and management
53
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ECONIS (ZBW)
371
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1
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10
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371
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
4
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
5
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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