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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"The journal of product & brand management"
~subject:"Brand loyalty"
~subject:"Brand"
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Brand loyalty
Brand
Brand management
389
Markenführung
389
Consumer behaviour
341
Konsumentenverhalten
340
Brand image
281
Markenimage
281
Markenartikel
198
Preismanagement
187
Pricing strategy
187
Theorie
175
Theory
175
Beziehungsmarketing
101
Relationship marketing
101
USA
76
United States
75
Social Web
58
Social web
58
Internet marketing
49
Online-Marketing
49
Innovation management
45
Innovationsmanagement
45
Marketing management
43
Marketingmanagement
43
Strategic management
42
Strategisches Management
42
Estimation
37
Schätzung
37
Advertising effects
32
Werbewirkung
32
Emotion
31
Innovation
31
International market entry
30
Internationaler Markteintritt
30
Competition
29
Luxury goods
29
Luxusgüter
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29
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English
206
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Guzman, Francisco
6
Fetscherin, Marc
4
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fang, Xiang
2
Grappi, Silvia
2
Hegner, Sabrina
2
Kennedy, Eric
2
Khan, Imran
2
Leingpibul, Thaweephan
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
Aldabbas, Hazem
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Amujo, Olusanmi
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
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Discussion paper / Centre for Economic Policy Research
The journal of product & brand management
Journal of business research : JBR
255
The journal of brand management : an international journal
245
Journal of retailing and consumer services
154
European journal of marketing : EJM
61
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Marketing intelligence & planning
37
International journal of hospitality management
36
SpringerLink / Bücher
36
Marketing letters : a journal of research in marketing
35
Journal of marketing communications
34
Journal of marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of fashion marketing and management
29
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of the Academy of Marketing Science
28
Brands and branding
27
Journal of strategic marketing
27
Business horizons
26
Journal of marketing management : MM
26
Journal of promotion management : JPM
26
Journal of promotion management : innovations in planning and applied research
25
Journal of retailing
25
The IUP journal of brand management : IJBRM
25
International journal of consumer studies
24
International marketing review
24
Journal of global marketing
24
Journal of international consumer marketing
24
Cogent business & management
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of advertising : the review of marketing communications
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
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ECONIS (ZBW)
206
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206
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
8
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
9
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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