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~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
~subject:"Comparison"
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Brand
Comparison
Advertising effects
33
Werbewirkung
33
Consumer behaviour
21
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21
Advertising
20
Werbung
20
Brand management
5
Internet marketing
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purchase intention
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1
Madadi, Rozbeh
1
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Parker, R. Stephen
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Schwarz, Uta
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Dresdner Beiträge zur Betriebswirtschaftslehre
Journal of international consumer marketing
Journal of business research : JBR
30
The journal of product & brand management
24
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing communications
20
Journal of promotion management : JPM
17
International journal of advertising : the review of marketing communications
15
The journal of brand management : an international journal
15
Psychology & marketing
13
Journal of retailing and consumer services
12
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
10
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
The journal of consumer marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of current issues and research in advertising : JCIRA
4
Journal of global fashion marketing : JGfM
4
Journal of global marketing
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Australasian marketing journal
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
European research studies
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of market research
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of food products marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
5
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1
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
3
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
4
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
5
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
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