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~isPartOf:"E-Learning : die Revolution des Lernens gewinnbringend einsetzen"
~isPartOf:"Human systems management : HSM"
~isPartOf:"Journal of marketing education : JME"
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E-Learning : die Revolution des Lernens gewinnbringend einsetzen
Human systems management : HSM
Journal of marketing education : JME
International journal of business information systems : IJBIS
1
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ECONIS (ZBW)
10
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1
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
2
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
Saved in:
3
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
4
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.
;
Delpechitre, Duleep
;
Goad, Emily A.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Saved in:
5
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
6
Students' perceptions and experiences of social media in higher education
Neier, Stacy
;
Zayer, Linda Tuncay
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
Saved in:
7
Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.
;
Gross, Barbara L.
;
Celly, Kirti Sawhney
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
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8
The advanced course in professional selling
Loe, Terry W.
;
Inks, Scott
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 182-196
Persistent link: https://www.econbiz.de/10010393237
Saved in:
9
Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
Saved in:
10
Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
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