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~isPartOf:"ERIM report series research in management"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
11
Humor
11
Advertising
9
Werbung
9
Visualisierung
7
Visualization
7
Einführung
6
Consumer behaviour
3
Finanzwirtschaft
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advertising
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humor
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Yoon, Hye Jin
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2
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2
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Eisend, Martin
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1
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1
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1
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1
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ERIM report series research in management
Fachbuchreihe für Studium, Fortbildung, Praxis
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
5
Journal of marketing communications
5
Psychology & marketing
5
Journal of business research : JBR
4
Journal of promotion management : JPM
4
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
European journal of marketing : EJM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business and psychology
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice
2
Kelley School of Business Research Paper
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Academy of Management learning & education : AMLE
1
Advances in linguistics and communication studies (ALCS) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Bridging the gap between advertising academia and practice
1
Corporate reputation review : an international journal
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Electronic commerce research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
1
Gender in management : an international journal
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of innovation management
1
International journal of intelligent enterprise
1
International journal of market research
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
11
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1
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11
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1
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
2
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
3
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
4
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
5
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
6
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
7
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
8
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
9
"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
Kuilenburg, Paul van
;
Jong, Menno D. T. de
;
Rompay, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10009426412
Saved in:
10
The multidimensional nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G.
;
Lee, Mira
;
Quilliam, Elizabeth T.
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 103-131
Persistent link: https://www.econbiz.de/10008936316
Saved in:
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