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~isPartOf:"ERIM report series research in management"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
11
Humor
11
Werbewirkung
11
Advertising
9
Werbung
9
Visualisierung
7
Visualization
7
Einführung
6
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advertising
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humor
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Yoon, Hye Jin
3
Eck, Nees Jan van
2
Eisend, Martin
2
Groenen, Patrick J. F.
2
Gulas, Charles S.
2
Peto, Rudolf
2
Velden, Michel van de
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Waltman, Ludo
2
Weinberger, Marc G.
2
Ateş, Nüfer Yasin
1
Buijzen, Moniek
1
Buter, Reindert K.
1
Das, Enny
1
Edwards, Steven M.
1
Franses, Philip Hans
1
Galekh, Maryna
1
Gower, John
1
Groenen, Patrick J. E.
1
Hove, Thomas
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Jong, Menno D. T. de
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Kagie, Martijn
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Knippenberg, Daan L.
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Kuilenburg, Paul van
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Kämmerer, Maren
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Lam, Kar Yin
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Laroche, Michel
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Lee, Ki-young
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Lee, Mira
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Li, Hairong
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Mayer, James Mark
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Nepomuceno, Marcelo Vinhal
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Noyons, Ed
1
Porck, Jeanine P.
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Quilliam, Elizabeth T.
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Rehkugler, Heinz
1
Richard, Marie-Odile
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Rompay, Thomas J. L. van
1
Rozendaal, Esther
1
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1
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ERIM report series research in management
Fachbuchreihe für Studium, Fortbildung, Praxis
International journal of advertising : the quarterly review of marketing communications
UTB
65
SpringerLink / Bücher
34
Report
23
Heidelberger Taschenbücher
19
Journal of business research : JBR
16
Lehrbuch
14
International journal of advertising : the review of marketing communications
13
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Ilmenauer Schriften zur Betriebswirtschaftslehre
10
Management decision
10
Qualitative research in organizations and management : an international journal
10
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
10
BI-Hochschultaschenbuch
9
Journal of retailing and consumer services
9
Sammlung Poeschel : betriebswirtschaftliche Studienbücher
9
Springer-Lehrbuch
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
Tourism management : research, policies, practice
7
Werner-Ingenieur-Texte
7
Fischer
6
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Optisches Steuerrecht
6
Qualitative market research : an international journal
6
Sammlung Göschen
6
Schäffers Grundriß des Rechts und der Wirtschaft
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
Dtv
5
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ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
6
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1
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
2
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
5
Visualizing attitudes towards service levels
Lam, Kar Yin
;
Velden, Michel van de
;
Franses, Philip Hans
-
2011
Persistent link: https://www.econbiz.de/10009356725
Saved in:
6
Testing and visualizing strategic consensus within and between teams
Tarakci, Murat
;
Ateş, Nüfer Yasin
;
Porck, Jeanine P.
; …
-
2011
Persistent link: https://www.econbiz.de/10009299501
Saved in:
7
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
8
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
9
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
10
Map based visualization of product catalogs
Kagie, Martijn
(
contributor
);
Wezel, Michiel van
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008663655
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