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~isPartOf:"Journal of marketing"
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Search: subject_exact:"Computerspiel"
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Computerspiel
15
Video game
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Consumer behaviour
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Network economics
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ERIM report series research in management
Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
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Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
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International journal on media management : JMM
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ECONIS (ZBW)
15
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1
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
2
Demand heterogeneity and the adoption of platform complements
Rietveld, Joost
;
Eggers, J. P.
-
2016
Persistent link: https://www.econbiz.de/10011438631
Saved in:
3
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
4
The launch timing of new and dominant multigeneration technologies
Mireles, Carlos Hernández
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665058
Saved in:
5
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
8
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L.G.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003721329
Saved in:
9
When should Nintendo launch its Wii? : Insights from a bivariate successive generation model
Franses, Philip Hans
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003338095
Saved in:
10
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
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