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~isPartOf:"Economics Bulletin"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"Services marketing quarterly"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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16
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Economics Bulletin
International journal of business innovation and research
Services marketing quarterly
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
4
Journal of retailing and consumer services
4
Innovatives Markenmanagement
2
International journal of electronic customer relationship management : IJECRM
2
International journal of process management and benchmarking : IJPMB
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International journal of technology marketing : IJTMkt
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
2
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
3
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
4
The impact of switching costs upon the service quality-perceived value-customer satisfaction-service loyalty chain : a study in the context of cellular services in India
Edward, Manoj
;
George, Babu P.
;
Sarkar, Sudipta Kiran
- In:
Services marketing quarterly
31
(
2010
)
2
,
pp. 151-173
Persistent link: https://www.econbiz.de/10003960083
Saved in:
5
Extending CRM with mobile messaging : a case study
Duran, Randall E.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003953214
Saved in:
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