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~isPartOf:"Economics letters"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"field experiments"
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field experiments
Feldforschung
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Economics letters
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Discussion paper series / IZA
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1
Reciprocity and unveiling in two-sided reputation systems : evidence from an experiment on Airbnb
Fradkin, Andrey
;
Grewal, Elena
;
Holtz, David
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1013-1029
Persistent link: https://www.econbiz.de/10012796119
Saved in:
2
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
3
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
4
Examining salesperson effort allocation in teams : a randomized
field
experiment
Li, Jia
;
Lim, Noah
;
Chen, Hua
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1122-1141
Persistent link: https://www.econbiz.de/10012405750
Saved in:
5
Social advertising effectiveness across products : a large-scale
field
experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
6
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
7
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
8
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
9
When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
Saved in:
10
Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 699-725
Persistent link: https://www.econbiz.de/10011760368
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