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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenbeziehungen"
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Kundenbindungsprogramm
Lieferantenmanagement
Beziehungsmarketing
143
Relationship marketing
143
Consumer behaviour
68
Konsumentenverhalten
68
Einzelhandel
47
Retail trade
47
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
16
Service quality
16
Distribution channel
15
Vertriebsweg
15
Online retailing
13
Online-Handel
13
Marketing management
12
Marketingmanagement
12
E-commerce
11
Electronic Commerce
11
Brand management
10
Markenführung
10
Customer experience
9
Loyalty program
8
Beschwerdemanagement
7
Complaint management
7
Customer service
7
Kundenservice
7
Ladengestaltung
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Brand image
6
Markenimage
6
Retailing
6
Brand
5
Customer journey
5
Data protection
5
Datenschutz
5
Internet marketing
5
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11
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Papenhoff, Heike
2
Rese, Mario
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Wilke, Annika
2
Arnold, Todd J.
1
Baldus, Brian
1
Bolton, Lisa E.
1
Brečić, Ružica
1
Brown, James R.
1
Calantone, Roger J.
1
Dant, Rajiv P.
1
Demoulin, Nathalie T. M.
1
Evanschitzky, Heiner
1
Fudurić, Morana
1
Gabel, Sebastian
1
Gorton, Matthew
1
Grewal, Dhruv
1
Guhl, Daniel
1
Hibbard, Jonathan D.
1
Huchzermeier, Arnd
1
Hughes, Douglas E.
1
Kim, Namwoon
1
Kim, Stephen K.
1
Mattila, Anna S.
1
Motyka, Scott
1
Mutius, Bernhard von
1
Panzone, Luca A.
1
Richards, Keith A.
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Sakashita, Mototaka
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Schumann, Jan Hendrik
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Sharma, Arun
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Spreng, Richard A.
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Srivastava, Rajendra
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Swain, Scott D.
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Tocco, Barbara
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Vakeel, Khadija Ali
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Viswanathan, Vijay
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Zidda, Pietro
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Industrial marketing management : the international journal for industrial and high-tech firms
210
The journal of business & industrial marketing
109
Journal of business research : JBR
98
Journal of business-to-business marketing
39
Journal of retailing and consumer services
36
Journal of the Academy of Marketing Science
35
The journal of services marketing
27
Journal of marketing
23
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
23
Journal of strategic marketing
22
SpringerLink / Bücher
21
International journal of hospitality management
20
Gabler Edition Wissenschaft
18
The service industries journal
18
International journal of production economics
16
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
13
Service business
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management
11
Services marketing quarterly
11
Journal of service research : JSR
10
International journal of procurement management
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Neue betriebswirtschaftliche Forschung : Nbf
9
International journal of retail & distribution management
8
Journal of hospitality marketing & management
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of travel and tourism marketing
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
The international review of retail, distribution and consumer research
8
Asia Pacific journal of marketing and logistics
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
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ECONIS (ZBW)
13
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
4
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
5
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
6
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
7
Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
Saved in:
8
How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Bolton, Lisa E.
;
Mattila, Anna S.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10010500739
Saved in:
9
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
10
Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 389-400)
.
2013
Persistent link: https://www.econbiz.de/10009672872
Saved in:
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