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~isPartOf:"Electronic commerce research"
~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
79
Online-Marketing
79
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
28
Social web
28
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
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20
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20
Auction theory
17
Auktionstheorie
17
E-commerce
17
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17
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17
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17
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14
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14
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7
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Electronic commerce research
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
79
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41
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
42
Price prediction of e-commerce products through Internet sentiment analysis
Tseng, Kuo-Kun
;
Lin, Regina Fang-Ying
;
Zhou, Hongfu
; …
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 65-88
Persistent link: https://www.econbiz.de/10011813150
Saved in:
43
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
Saved in:
44
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
45
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
46
Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Song, Long
;
Lau, Raymond Yiu Keung
;
Kwok, Ron Chi-Wai
; …
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10011699103
Saved in:
47
Characteristics of online group-buying website and consumers intention to revisit : the moderating effects of visit channels
Che, Tong
;
Peng, Zeyu
;
Hua, Zhongsheng
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011527503
Saved in:
48
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
49
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
Saved in:
50
The role of online buzz for leader versus challenger brands : the case of the MP3 player market
Shin, Hyun S.
;
Hanssens, Dominique M.
;
Kim, Kyoo Il
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 503-528
Persistent link: https://www.econbiz.de/10011598928
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