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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Personalization"
~subject:"Virales Marketing"
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Search: subject_exact:"Soziale Medien"
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Personalization
Virales Marketing
Social Web
101
Social web
101
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
32
Online-Marketing
32
E-commerce
24
Electronic Commerce
24
Viral marketing
24
Online retailing
23
Online-Handel
23
Social network
19
Soziales Netzwerk
19
Beziehungsmarketing
11
Relationship marketing
11
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9
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8
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8
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7
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6
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6
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6
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5
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4
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Basu, Tanmay
1
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1
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1
Buchanan-Oliver, Margo
1
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1
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1
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1
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1
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1
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1
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1
Fu, Dongpu
1
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1
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1
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1
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1
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1
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1
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Electronic commerce research
Journal of consumer behaviour : an international research review
Journal of business research : JBR
85
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Information systems research : ISR
34
Journal of marketing communications
34
International journal of hospitality management
33
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of electronic commerce research : JECR
18
Psychology & marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Technological forecasting & social change : an international journal
16
Journal of promotion management : innovations in planning and applied research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising research
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
Electronic commerce research and applications
12
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Electronic markets : the international journal on networked business
11
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
31
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Towards effective discovery of natural communities in complex networks and implications in e-commerce
Chattopadhyay, Swarup
;
Basu, Tanmay
;
Das, Asit K.
; …
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 917-954
Persistent link: https://www.econbiz.de/10012698534
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
5
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
6
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
7
Recommending personalized events based on user preference analysis in event based social networks
Bok, Kyoungsoo
;
Lee, Suji
;
Choi, Dojin
;
Lee, Donggeun
; …
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 707-725
Persistent link: https://www.econbiz.de/10012698210
Saved in:
8
A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan
;
Yang, Qin
;
Jin, Huixia
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
Saved in:
9
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
10
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
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