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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Data Mining"
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Search: subject_exact:"Viral marketing"
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Data Mining
Viral marketing
91
Virales Marketing
91
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66
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50
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50
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39
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Almazroi, Abdulwahab Ali
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Basu, Rituparna
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1
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1
Chen, Chun-Der
1
Chen, Guoqing
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Electronic commerce research
Journal of internet commerce
Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
11
Journal of business research : JBR
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of hospitality management
8
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
5
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of management information systems : JMIS
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of production research
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Technological forecasting & social change : an international journal
4
Tourism management perspectives : TMP
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing
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European journal of operational research : EJOR
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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ECONIS (ZBW)
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1
Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad
;
Almazroi, Abdulwahab Ali
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
Saved in:
2
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
3
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
4
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
5
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
6
Product innovation based on online review data mining : a case study of Huawei phones
Zhang, Hui
;
Rao, Huguang
;
Feng, Junzheng
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011813135
Saved in:
7
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
8
Finding users preferences from large-scale online reviews for personalized recommendation
Ma, Yue
;
Chen, Guoqing
;
Wei, Qiang
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 3-29
Persistent link: https://www.econbiz.de/10011699061
Saved in:
9
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
10
Textual factors in online product reviews : a foundation for a more influential approach to opinion mining
Robinson, Regan
;
Goh, Tiong-thye
;
Zhang, Rui
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 301-330
Persistent link: https://www.econbiz.de/10009663934
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