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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Advertising effects
Online-Marketing
Relationship marketing
Consumer behaviour
711
Konsumentenverhalten
711
Online retailing
530
Online-Handel
530
E-commerce
397
Electronic Commerce
395
Social Web
303
Social web
303
Internet marketing
251
Beziehungsmarketing
203
Einzelhandel
192
Retail trade
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Customer satisfaction
136
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111
Virales Marketing
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85
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Service quality
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58
Innovationsakzeptanz
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Rana, Nripendra P.
7
Dwivedi, Yogesh Kumar
5
Ladhari, Riadh
4
Martinez, Luis F.
4
Park, Jungkun
4
Quach, Sara
4
Thaichon, Park
4
Baier, Daniel
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Chang, Ya Ping
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Hyun, Hyowon
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Kumar, Jitender
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Kumar, Vikas
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Liébana-Cabanillas, Francisco
3
Prentice, Catherine
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Shareef, Mahmud Akhter
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Souiden, Nizar
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Suh, Taewon
3
Yan, Ruiliang
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Zhang, Liyi
3
Zhang, Yu
3
Abbasi, Amir Zaib
2
Agag, Gomaa
2
Akram, Umair
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Alalwan, Ali Abdallah
2
Algharabat, Raed
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Alnawas, Ibrahim
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Ashfaq, Muhammad
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Barta, Sergio
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Casper Ferm, Lars-Erik
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Chiadmi, Nour-Eddine
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Dash, Ganesh
2
Duan, Yongrui
2
Fan, Weiguo
2
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Electronic commerce research
Journal of retailing and consumer services
Journal of business research : JBR
423
International journal of internet marketing and advertising : IJIMA
241
SpringerLink / Bücher
185
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
154
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
135
Journal of advertising research
127
International journal of advertising : the review of marketing communications
126
Journal of marketing communications
125
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of internet commerce
107
International journal of electronic marketing and retailing : IJEMR
104
International journal of hospitality management
104
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Information systems research : ISR
96
Technological forecasting & social change : an international journal
96
Springer eBook Collection
95
Tourism management : research, policies, practice
93
Journal of promotion management : innovations in planning and applied research
87
International journal of advertising : the quarterly review of marketing communications
78
Psychology & marketing
78
Cogent business & management
76
International journal of electronic customer relationship management : IJECRM
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
International journal of business information systems : IJBIS
73
International journal of technology marketing : IJTMkt
73
Journal of electronic commerce research : JECR
72
Marketing intelligence & planning
70
The journal of product & brand management
70
Journal of management information systems : JMIS
69
Journal of strategic marketing
69
Business horizons
68
Journal of marketing
67
International journal of e-business research : an official publication of the Information Resources Management Association
66
Journal of promotion management : JPM
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
64
International journal of electronic commerce : IJEC
61
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ECONIS (ZBW)
397
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
4
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
5
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
6
Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being
Zhang, Yu
;
Su, Jiafu
;
Guo, Honggui
;
Lee, Jeoung Yul
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364473
Saved in:
7
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
8
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
9
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
10
Competitiveness vis-à-vis service quality as drivers of customer loyalty mediated by perceptions of regulation and stability in steady and volatile markets
Baumann, Chris
;
Hoadley, Susan
;
Hamin, Hamin
;
Nugraha, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 62-74
Persistent link: https://www.econbiz.de/10011697886
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