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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Subject
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Online-Marketing
Relationship marketing
Consumer behaviour
699
Konsumentenverhalten
699
Online retailing
515
Online-Handel
515
E-commerce
381
Electronic Commerce
379
Social Web
298
Social web
298
Internet marketing
247
Beziehungsmarketing
200
Einzelhandel
191
Retail trade
191
Customer satisfaction
133
Kundenzufriedenheit
133
Viral marketing
109
Virales Marketing
109
Confidence
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Vertrauen
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Brand management
85
Markenführung
85
Dienstleistungsqualität
84
Service quality
84
Distribution channel
78
Vertriebsweg
78
Internet
74
Brand image
68
Markenimage
68
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68
Social media
62
Innovation adoption
57
Innovationsakzeptanz
57
Emotion
43
Advertising effects
42
China
42
Werbewirkung
42
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41
Datenschutz
41
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41
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English
386
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Rana, Nripendra P.
7
Dwivedi, Yogesh Kumar
5
Ladhari, Riadh
4
Martinez, Luis F.
4
Park, Jungkun
4
Quach, Sara
4
Thaichon, Park
4
Baier, Daniel
3
Carlson, Jamie
3
Chang, Ya Ping
3
Hyun, Hyowon
3
Kumar, Jitender
3
Kumar, Vikas
3
Liébana-Cabanillas, Francisco
3
Prentice, Catherine
3
Shareef, Mahmud Akhter
3
Souiden, Nizar
3
Suh, Taewon
3
Yan, Ruiliang
3
Zhang, Liyi
3
Zhang, Yu
3
Abbasi, Amir Zaib
2
Agag, Gomaa
2
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barari, Mojtaba
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Barta, Sergio
2
Belanche, Daniel
2
Brengman, Malaika
2
Casper Ferm, Lars-Erik
2
Cheng, Xusen
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Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dash, Ganesh
2
Duan, Yongrui
2
Fan, Weiguo
2
Fernandes, Semila Fenelly
2
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Electronic commerce research
Journal of retailing and consumer services
Journal of business research : JBR
394
International journal of internet marketing and advertising : IJIMA
226
SpringerLink / Bücher
177
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
118
Journal of marketing communications
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Journal of advertising research
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
International journal of advertising : the review of marketing communications
107
International journal of hospitality management
103
International journal of electronic marketing and retailing : IJEMR
102
Journal of internet commerce
102
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
96
Information systems research : ISR
95
Springer eBook Collection
93
Tourism management : research, policies, practice
91
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
74
International journal of electronic customer relationship management : IJECRM
74
Psychology & marketing
71
International journal of technology marketing : IJTMkt
68
Journal of electronic commerce research : JECR
68
The journal of product & brand management
68
Business horizons
67
International journal of business information systems : IJBIS
67
International journal of advertising : the quarterly review of marketing communications
66
International journal of e-business research : an official publication of the Information Resources Management Association
66
Journal of management information systems : JMIS
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of strategic marketing
61
International journal of electronic commerce : IJEC
60
Journal of marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of promotion management : JPM
58
Journal of travel and tourism marketing
58
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ECONIS (ZBW)
386
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
4
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
5
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
6
Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being
Zhang, Yu
;
Su, Jiafu
;
Guo, Honggui
;
Lee, Jeoung Yul
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364473
Saved in:
7
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
8
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
9
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
10
Analysis of the adoption of customer facing InStore technologies in retail SMEs
Lorente-Martínez, Javier
;
Navío-Marco, Julio
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305323
Saved in:
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