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~isPartOf:"Electronic commerce research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
175
Konsumentenverhalten
175
Internet marketing
152
Online-Marketing
152
Theorie
137
Theory
137
Online retailing
101
E-commerce
89
Lieferantenmanagement
89
Supplier relationship management
89
Electronic Commerce
88
Beziehungsmarketing
86
Relationship marketing
86
Social Web
84
Social web
84
Distribution channel
75
Vertriebsweg
75
Viral marketing
72
Virales Marketing
72
Lieferkette
71
Supply chain
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Preismanagement
68
Pricing strategy
68
Marketing management
65
Marketingmanagement
65
marketing
53
Game theory
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Spieltheorie
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Einzelhandel
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pricing
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Bell, David R.
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2
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Electronic commerce research
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
202
Journal of business research : JBR
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
International journal of electronic marketing and retailing : IJEMR
60
Information systems research : ISR
57
Journal of retailing
50
Journal of management information systems : JMIS
44
International journal of hospitality management
41
International journal of internet marketing and advertising : IJIMA
41
European journal of operational research : EJOR
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of electronic commerce : IJEC
35
Journal of internet commerce
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
33
Journal of electronic commerce research : JECR
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of business information systems : IJBIS
28
The international review of retail, distribution and consumer research
28
International journal of production economics
27
International journal of retail and distribution management
27
Technological forecasting & social change : an international journal
24
Asia Pacific journal of marketing and logistics
23
Cogent business & management
23
Tourism management : research, policies, practice
23
Transportation research / E : an international journal
23
Journal of hospitality marketing & management
22
Electronic commerce research and applications
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
Journal of marketing research
20
SpringerLink / Bücher
20
International journal of contemporary hospitality management
19
International journal of electronic customer relationship management : IJECRM
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing intelligence & planning
19
International journal of consumer studies
18
Electronic markets : the international journal on networked business
17
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ECONIS (ZBW)
101
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1
Let's play! : gamification as a
marketing
tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
3
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh
;
Baber, Ruturaj
;
Paul, Justin
;
Baber, …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Saved in:
4
How the metaverse influences
marketing
and competitive advantage of retailers : predictions and key
marketing
research priorities
Bruni, Roberto
;
Colamatteo, Annarita
;
Mladenović, Dušan
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
7
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
8
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
9
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or
marketing
-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
10
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
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