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~isPartOf:"Electronic commerce research"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Soziales Netzwerk"
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Subject
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Digitale Plattform
Konsumentenverhalten
Soziales Netzwerk
Social Web
84
Social web
84
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
E-commerce
25
Electronic Commerce
25
Online retailing
23
Online-Handel
23
Viral marketing
20
Virales Marketing
20
Social network
19
Social media
12
Beziehungsmarketing
10
Relationship marketing
10
Personalisierung
8
Personalization
8
Social commerce
7
China
6
Data Mining
6
Data mining
6
Digital platform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
Business network
5
Sentiment analysis
5
Unternehmensnetzwerk
5
Confidence
4
Coronavirus
4
Facebook
4
Knowledge
4
Knowledge management
4
Vertrauen
4
Wissensmanagement
4
Brand image
3
Brand management
3
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Undetermined
40
Free
4
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Article
48
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1
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Article in journal
49
Aufsatz in Zeitschrift
49
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1
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English
49
Author
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Ding, Zhengping
2
Martinez, Luis F.
2
Baber, Prerana
1
Baber, Ruturaj
1
Barnes, Stuart
1
Basu, Tanmay
1
Benkenstein, Martin
1
Benyoucef, Morad
1
Bok, Kyoungsoo
1
Boncella, Robert J.
1
Brengman, Malaika
1
Cai, Shaohan
1
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1
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1
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1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chattopadhyay, Swarup
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Lili
1
Chen, Xi
1
Chen, Xiayu
1
Cheng, Xusen
1
Choi, Dojin
1
Chu, Xiumin
1
Das, Asit K.
1
De Keyzer, Freya
1
Dens, Nathalie
1
Eisingerich, Andreas B
1
Fan, Weiguo
1
Feng, Yan
1
Fischer, Thomas
1
Flanagin, Andrew J.
1
Fritze, Martin Paul
1
Fu, Dongpu
1
Gani, Showkat
1
Ghosh, Kuntal
1
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1
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Published in...
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Electronic commerce research
Journal of business research : JBR
271
Journal of retailing and consumer services
174
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Technological forecasting & social change : an international journal
110
International journal of internet marketing and advertising : IJIMA
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of management information systems : JMIS
64
Information systems research : ISR
63
The journal of product & brand management
57
Journal of marketing communications
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
International journal of advertising : the review of marketing communications
50
Journal of promotion management : innovations in planning and applied research
50
Journal of internet commerce
49
Psychology & marketing
46
International journal of business information systems : IJBIS
45
International journal of electronic marketing and retailing : IJEMR
45
Journal of electronic commerce research : JECR
45
Tourism management : research, policies, practice
42
Cogent business & management
41
The journal of brand management : an international journal
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of electronic commerce : IJEC
39
International journal of hospitality management
39
Journal of marketing
37
International journal of technology marketing : IJTMkt
35
Marketing intelligence & planning
35
Journal of marketing management : MM
34
Management information systems : mis quarterly
33
Business horizons
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Young consumers : insight and ideas for responsible marketers
31
Electronic markets : EM ; the international journal of electronic commerce and business media
30
Journal of the Academy of Marketing Science
30
Journal of travel and tourism marketing
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
49
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49
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh
;
Baber, Ruturaj
;
Paul, Justin
;
Baber, …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Saved in:
4
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
5
Towards effective discovery of natural communities in complex networks and implications in e-commerce
Chattopadhyay, Swarup
;
Basu, Tanmay
;
Das, Asit K.
; …
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 917-954
Persistent link: https://www.econbiz.de/10012698534
Saved in:
6
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
7
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
8
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
9
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
10
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
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