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~isPartOf:"Electronic commerce research"
~subject:"Internet"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Werbung"
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Internet
Markenführung
Internet marketing
64
Online-Marketing
64
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
28
Social web
28
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
E-commerce
17
Electronic Commerce
17
Advertising effects
11
Werbewirkung
11
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8
Werbung
8
Beziehungsmarketing
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Relationship marketing
7
Social media
7
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5
Suchmaschine
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Digital marketing
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Personalisierung
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Auction theory
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Auktionstheorie
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Brand image
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Cardoso, Sofia
1
Chen, Anran
1
Cui, Xuebin
1
Du, Rong
1
Díaz, Estrella
1
Estelami, Hooman
1
Fan, Weiguo
1
Gong, Taisheng
1
Jin, Fei
1
Jung, Woo-Jin
1
Ke, Dan
1
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1
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1
Kurniajaya, Kevin Jati
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1
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1
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1
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1
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1
Mohd Suki, Norazah
1
Su, Chenting
1
Tseng, Kuo-Kun
1
Wang, Hongpeng
1
Yang, Seungjun
1
Zhang, Chen
1
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Electronic commerce research
Journal of business research : JBR
97
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
47
Journal of retailing and consumer services
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of brand management : an international journal
34
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Business horizons
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Information systems research : ISR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
Journal of marketing
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Psychology & marketing
11
International journal of hospitality management
10
Journal of fashion marketing and management
10
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ECONIS (ZBW)
11
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Date (oldest first)
1
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
2
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
3
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
4
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
Saved in:
5
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
6
Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
Saved in:
7
Price prediction of e-commerce products through Internet sentiment analysis
Tseng, Kuo-Kun
;
Lin, Regina Fang-Ying
;
Zhou, Hongfu
; …
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 65-88
Persistent link: https://www.econbiz.de/10011813150
Saved in:
8
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
9
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
Saved in:
10
Consumer shopping behaviour on the Internet : insights from Malaysia
Mohd Suki, Norazah
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 477-491
Persistent link: https://www.econbiz.de/10010231565
Saved in:
1
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