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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of the Academy of Marketing Science"
~type_genre:"Article in journal"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
34
Business-to-business marketing
34
Lieferantenmanagement
18
Supplier relationship management
18
Relationship marketing
15
Beziehungsmarketing
14
Marketing management
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Electronic markets : the international journal on networked business
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
601
The journal of business & industrial marketing
233
Journal of business-to-business marketing
128
Journal of business research : JBR
96
Journal of marketing
32
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
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Asia Pacific journal of marketing and logistics
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Die Betriebswirtschaft : DBW
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing research
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
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ECONIS (ZBW)
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
3
The design of B2B customer references : a signaling theory perspective
Boyd, D. Eric
;
Sesé, F. Javier
;
Tillmanns, Sebastian
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 658-674
Persistent link: https://www.econbiz.de/10014251255
Saved in:
4
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
5
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
6
Value co-creation practices in business-to-business platform ecosystems
Hein, Andreas
;
Weking, Jörg
;
Schreieck, Maximilian
; …
- In:
Electronic markets : the international journal on …
29
(
2019
)
3
,
pp. 503-518
Persistent link: https://www.econbiz.de/10012125313
Saved in:
7
When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 837-857
Persistent link: https://www.econbiz.de/10012107331
Saved in:
8
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
9
The evolution of the sales process : relationship selling versus "the Challenger Sale"
Inks, Scott A.
;
Avila, Ramon A.
;
Talbert, George
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 88-98
Persistent link: https://www.econbiz.de/10012257885
Saved in:
10
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
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