Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Fabian Bill, Sven Feurer, Martin Klarmann
| Year of publication: |
2020
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|---|---|
| Authors: | Bill, Fabian ; Feurer, Sven ; Klarmann, Martin |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 4, p. 734-752
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| Subject: | Social media | Salespeople | B2B | Customer loyalty | Technology acceptance | Integrative framework | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00708-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293330