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~isPartOf:"Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Viral marketing"
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Viral marketing
Marketing management
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10
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of marketing management : MM
4
SpringerLink / Bücher
4
Business horizons
3
Journal of business research : JBR
3
Journal of marketing
3
Asia Pacific journal of marketing and logistics
2
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2
Corporate communications : an international journal
2
International journal of hospitality management
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
SpringerBriefs in Business
2
Successful social media and ecommerce strategies in the wine industry
2
The Romanian economic journal : REJ
2
The behavioral enterprise
2
The journal of business & industrial marketing
2
The marketing review
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Arts and the market
1
Australasian marketing journal
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
California management review
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Edition Praxis.Wissen
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Electronic commerce research and applications
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European journal of management and business economics : EJM&BE
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European journal of operational research : EJOR
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Europäische Hochschulschriften / 5
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Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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GfK marketing intelligence review : Marketingforschung für die Praxis
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1
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
2
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
3
Marketing decisions, customer reviews, and business perfomance : the use of the Toprural website by Spanish rural lodging establishments
Nieto, Jannine
;
Hernández-Maestro, Rosa M.
; …
- In:
Tourism management : research, policies, practice
45
(
2014
),
pp. 115-123
Persistent link: https://www.econbiz.de/10010406244
Saved in:
4
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
5
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
6
Viral marketing : new marketing paradigm
Dubey, Savita
;
Tiwari, Satya Vardhan
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 66-73)
.
2007
Persistent link: https://www.econbiz.de/10003677059
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