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~isPartOf:"Entrepreneurship, Marketing, Innovation"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Conjoint-Analyse"
~subject:"Social Web"
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Entrepreneurship, Marketing, Innovation
International journal of market research : JMRS ; the journal of the Market Research Society
Conjoint measurement : methods and applications
19
Journal of marketing research : JMR
16
Conjoint measurement : methods and applications ; with 91 tables
8
International journal of market research
8
SpringerLink / Bücher
8
Marketing : ZFP ; journal of research and management
7
Gabler Edition Wissenschaft
6
European journal of operational research : EJOR
5
Journal of business economics : JBE
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Qualitative market research : an international journal
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
Die Betriebswirtschaft : DBW
3
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of vacation marketing : an international journal
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Springer eBook Collection
3
The handbook of marketing research : uses, misuses, and future advances
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Cogent business & management
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European Advertising Academy
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
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ECONIS (ZBW)
23
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1
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1
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
2
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
3
Social media intelligence in
market
research
Ney, Jillian
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
Saved in:
4
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
5
New insights from practice : exploring online channel management strategies and the use of social media a
market
research
tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
6
Ideal participants in online
market
research
: lessons from closed communities
Heinze, Aleksej
;
Ferneley, Elaine
;
Child, Paul
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10010230208
Saved in:
7
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
8
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
9
"Connected research" : how
market
research
can get the most out of semantic web waves
Schillewaert, Niels
;
De Ruyck, Tom
;
Verhaeghe, Annelies
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10003804968
Saved in:
10
How to use Facebook in your
market
research
Casteleyn, Jordi
;
Mottart, André
;
Rutten, Kris
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 439-447
Persistent link: https://www.econbiz.de/10003863675
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