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~isPartOf:"Entrepreneurship, theory and practice : ET & P"
~isPartOf:"International marketing review"
~isPartOf:"Review of international economics"
~subject:"Marketing management"
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Search: subject:"Internationale Markteintrittsstrategie"
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Marketing management
International market entry
109
Internationaler Markteintritt
109
Multinationales Unternehmen
49
Transnational corporation
49
Globalisierung
33
Globalization
33
KMU
24
SME
24
International marketing
18
Internationales Marketing
18
Internationalization
18
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16
Unternehmensgründung
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Mellahi, Kamel
3
Shoham, Aviv
2
Bai, Huifeng
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Bortoluzzi, Guido
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Chiarvesio, Maria
1
Di Maria, Eleonora
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Diez-Martin, Francisco
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Gnizy, Itzhak
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Hadjikhani, Amjad
1
Khan, Zaheer
1
Lee, Joong-Woo
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Lew, Yong Kyu
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McColl, Julie
1
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1
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1
Park, Sohee
1
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1
Rao-Nicholson, Rekha
1
Rivero-Gutierrez, Lourdes
1
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Entrepreneurship, theory and practice : ET & P
International marketing review
Review of international economics
Journal of business research : JBR
9
International business review : the official journal of the European International Business Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
6
Journal of strategic marketing
5
European journal of international management : EJIM
4
The journal of business & industrial marketing
3
Baltic journal of management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
International journal of business and globalisation : IJBG
2
International journal of export marketing
2
International journal of trade and global markets
2
Journal for global business advancement : JGBA
2
Journal for international business and entrepreneurship development
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management decision : MD
2
Origin and branding in international market entry processes
2
The international review of retail, distribution and consumer research
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Bloomberg series
1
British journal of management : BJM
1
Cases on branding strategies and product development : successes and pitfalls
1
DLSU business & economics review
1
Die Betriebswirtschaft : DBW
1
Economies : open access journal
1
Empirical international entrepreneurship : a handbook of methods, approaches, and applications
1
Entrepreneurship research journal : ERJ
1
Entrepreneurship, innovation and education : frontiers in European entrepreneurship research
1
Entrepreneurship, sustainable growth and performance : frontiers in European research ; [papers from the annual Research in Entrepreneurship and Small Business Conference (RENT) ... held in Brussels in November 2006]
1
European Journal of Sustainable Development : EJSD
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European retail research
1
Expert journal of business and management
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Gabler-Edition Wissenschaft
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ECONIS (ZBW)
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
3
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
4
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
5
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
6
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
7
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
8
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
Saved in:
9
Marketing strategies of MNCs from emerging markets
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987948
Saved in:
10
Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987962
Saved in:
1
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