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~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Handbook of business-to-business marketing"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Contract"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Contract
Marketingtheorie
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B-to-B-Marketing
168
Business-to-business marketing
168
Lieferantenmanagement
81
Supplier relationship management
81
industrial marketing
56
business marketing
54
Beziehungsmarketing
38
Relationship marketing
38
Marketing
27
Marketing management
26
Marketingmanagement
26
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21
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Katrichis, Jerome M.
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1
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1
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1
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Entwicklungen des Investitionsgütermarketing
Handbook of business-to-business marketing
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
42
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Innovation in pricing : contemporary theories and best practices
10
The journal of business & industrial marketing
9
SpringerLink / Bücher
7
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Gabler Edition Wissenschaft
3
Journal of marketing
3
Manufacturing & service operations management : M & SOM
3
Business-to-Business-Marketing
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
Journal of customer behaviour
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Research
2
Schriften zum Vertriebsmanagement
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Columbia Business School Research Paper Forthcoming
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Creating and managing superior customer value
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Enterprise & society : the international journal of business history
1
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ECONIS (ZBW)
17
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
Promotion and prevention contracts in industry level firm to firm dyad
Chi, Yunjia
;
Zeng, Fue
;
Dong, Maggie Chuoyan
;
Song, Yiping
- In:
Journal of business-to-business marketing
27
(
2020
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012289877
Saved in:
4
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
5
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
6
Contractual satisfaction : the Polish and Tanzanian perspectives
Chao, Emmanuel
;
Andersen, Otto
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 155-173
Persistent link: https://www.econbiz.de/10010187439
Saved in:
7
Effects of network embeddedness on the relationship between environmental volatility and interfirm contracts
Ryu, Sungmin
;
Cho, Hyejeong
;
Kim, Kyunghee
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10010187440
Saved in:
8
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
9
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
10
Value-based pricing : a state-of-the-art review
Cressman, George E.
- In:
Handbook of business-to-business marketing
,
(pp. 246-274)
.
2012
Persistent link: https://www.econbiz.de/10009500167
Saved in:
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