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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Marktsegmentierung"
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Market segmentation
16
Marktsegmentierung
16
Consumer behaviour
9
Konsumentenverhalten
9
Segmentation
4
Cultural identity
3
International market segmentation
3
Internationale Marktsegmentierung
3
Kulturelle Identität
3
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2
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2
Customer segmentation
2
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Internationales Marketing
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2001-2006
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Airbnb
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1
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Australien
1
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1
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Arıkan, Gülay
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1
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1
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1
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1
Cleveland, Mark
1
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1
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1
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1
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1
Doherty, Anne Marie
1
Dolnicar, Sara
1
Erdoğan, Seçil
1
Floh, Arne
1
Freytag, Per V.
1
Galalae, Cristina
1
Gnoth, Juergen
1
Grün, Bettina
1
Hsu, Maxwell K.
1
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1
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Larsen, Nils Magne
1
Lee, Jooyeon
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1
Li, Xiang
1
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1
Meng, Fang
1
Mesak, Hani I.
1
Mihalik, Brian
1
Mora Cortez, Roberto
1
Namin, Aidin
1
Newlands, Gemma
1
Orquin, Jacob Lund
1
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Journal of retailing and consumer services
31
Applied economics
29
Tourism management : research, policies, practice
26
Feminist economics
24
Journal of strategic marketing
22
Economics letters
20
Journal of travel and tourism marketing
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
Review of radical political economics
17
European journal of operational research : EJOR
15
Journal of international economics
15
Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Industrial relations : a journal of economy & society
14
Journal of revenue and pricing management
14
Australian journal of labour economics : a journal of labour economics and labour relations ; official journal of the Australian Society of Labour Economists
13
European economic review : EER
13
ILR review : the journal of work and policy
13
Tourism economics : the business and finance of tourism and recreation
13
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
13
European journal of marketing : EJM
12
International journal of hospitality management
12
International journal of industrial organization
12
Journal of banking & finance
12
Oxford economic papers
12
The journal of consumer marketing
12
Applied economics letters
11
Cambridge journal of economics
11
International journal of contemporary hospitality management
11
International marketing review
11
Social forces : SF; an international journal of social research associated with the Southern Sociological Society
11
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ECONIS (ZBW)
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
4
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
5
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
6
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
7
Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.
;
Stanton, John
;
Stanton, Patricia J.
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 988-996
Persistent link: https://www.econbiz.de/10009241403
Saved in:
8
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
9
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
10
Market and partner selection processes in international retail franchising
Doherty, Anne Marie
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 528-534
Persistent link: https://www.econbiz.de/10003846863
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