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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Marktsegmentierung"
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Marktsegmentierung
37
Deutschland
27
Market segmentation
25
Theorie
25
Theory
23
Germany
21
Arbeitsmarktsegmentation
19
Labour market segmentation
19
Arbeitsmarktsegmentierung
14
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14
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10
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Segmentation
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Cultural identity
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Economic growth
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Flexible Arbeitszeit
3
International market segmentation
3
Internationale Marktsegmentierung
3
Kulturelle Identität
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Labor demand
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3
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1
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1
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1
Floh, Arne
1
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1
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Discussion paper series / IZA
123
NBER working paper series
59
IZA Discussion Paper
58
Discussion paper / Centre for Economic Policy Research
56
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56
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22
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20
Journal of travel and tourism marketing
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Working paper series
18
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
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Labour economics : official journal of the European Association of Labour Economists
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
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Review of radical political economics
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Discussion paper / Tinbergen Institute
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European journal of operational research : EJOR
15
Gabler Edition Wissenschaft
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IMF working papers
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Journal of international economics
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Journal of targeting, measurement and analysis for marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Industrial relations : a journal of economy & society
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Journal of revenue and pricing management
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ECONIS (ZBW)
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
4
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
5
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
6
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
7
Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.
;
Stanton, John
;
Stanton, Patricia J.
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 988-996
Persistent link: https://www.econbiz.de/10009241403
Saved in:
8
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
9
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
10
Market and partner selection processes in international retail franchising
Doherty, Anne Marie
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 528-534
Persistent link: https://www.econbiz.de/10003846863
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