//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
199
Betriebswirtschaftsstudium
52
Graduate business education
52
Marketingmanagement
39
Marketing management
38
Curriculum
35
Lehrplan
35
Theorie
28
Theory
28
Deutschland
26
Germany
26
USA
26
United States
25
Students
20
Studierende
20
Marketing theory
19
Marketingtheorie
19
marketing education
14
Beziehungsmarketing
12
Einzelhandel
12
Market research
12
Marktforschung
12
Relationship marketing
12
Retail trade
12
E-Learning
11
E-learning
11
Peter F. Drucker
11
Firm performance
9
Occupational qualification
9
Qualifikation
9
Unternehmenserfolg
9
Bibliometrics
8
Bibliometrie
8
KMU
8
Nachhaltige Entwicklung
8
SME
8
Sustainable development
8
marketing education issues
8
Business and economics education
7
Graduate economics education
7
more ...
less ...
Online availability
All
Undetermined
47
Free
3
Type of publication
All
Article
139
Book / Working Paper
59
Journal
1
Type of publication (narrower categories)
All
Article in journal
149
Aufsatz in Zeitschrift
149
Hochschulschrift
41
Thesis
38
Bibliografie enthalten
33
Bibliography included
33
Collection of articles of several authors
11
Sammelwerk
11
Case study
3
Fallstudie
3
Interview
3
Festschrift
2
Annual report
1
Aufsatzsammlung
1
Fallstudiensammlung
1
Jahresbericht
1
more ...
less ...
Language
All
English
152
German
46
Undetermined
1
Author
All
Grewal, Dhruv
4
Brennan, Ross
3
Crittenden, Victoria Lynn
3
Dubinsky, Alan J.
3
Spiller, Lisa D.
3
Battermann, Dorit
2
Bischoff, Wolfgang
2
Bove, Liliana L.
2
Brand, Michael
2
Chari, Simos
2
Darroch, Jenny
2
Davis, Cassandra
2
Dinkel, Michael
2
Donthu, Naveen
2
Feige, Stephan
2
Feng, Hui
2
Ferrell, Odies C.
2
Harker, Michael
2
Herrmann, Reinhard
2
Heydt, Andreas von der
2
Homburg, Christian
2
Hueber, Walter
2
Hulland, John
2
Kiesel, Michael R.
2
Levy, Michael
2
Mierzwa, Markus
2
Morgan, Neil A.
2
Nietiedt, Thomas
2
Paliwoda, Stanley J.
2
Peltier, James
2
Perren, Rebeca
2
Petry, Ursula
2
Scharl, Arno
2
Schlee, Regina Pefanis
2
Schulze, Henning S.
2
Scovotti, Carol
2
Seidel, Markus B.
2
Srivastava, Rajendra Krishan
2
Stahl, Wolfgang
2
Steel, Marion
2
more ...
less ...
Institution
All
Academy of Marketing Science
1
Deutschland <Bundesrepublik> / Bundeswehr / Universität Hamburg
1
Published in...
All
Europäische Hochschulschriften / 5
Journal of marketing education : JME
Journal of the Academy of Marketing Science
Marketing intelligence & planning
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of strategic marketing
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
23
The marketing review
23
essentials
22
more ...
less ...
Source
All
ECONIS (ZBW)
199
Showing
1
-
10
of
199
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
3
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
4
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.
;
Sridharan, Srinivas
;
Mavondo, Felix T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
Saved in:
5
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
6
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
7
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
8
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
9
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
10
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->